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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesData powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?The Marketing Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.As a Senior Data Analyst, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end to end campaign implementation and execution.You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.+ Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers+ Utilize proprietary and external data to understand IBM's target audience segmentation and create recommendations for improving the user experience at all stages of the journey+ Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness+ Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses+ Communicate insights to team members, other marketing groups, and IBM leadershipPartial remote work permitted with close proximity to an IBM hub office for occasional face-to-face meetings. While in the office, we maintain a responsible consideration of health and safety practices and ongoing support for a hybrid, in-office/remote office balance.Required Technical and Professional Expertise+ 2+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack+ Technically skilled to work with complex datasets using Advanced Excel/SQL/R/Python or other query tools to process and analyze data+ Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes+ Deep critical thinking skills and curiosity to pursue open-ended problems via data+ Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership+ Business acumen with the ability to develop data-driven business recommendations+ Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlinesPreferred Technical and Professional Expertise+ Solid understanding of statistics and other data science techniques a plusAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.Are you ready to be an IBMer?About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiencesThe compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.We consider qualified applicants with criminal histories, consistent with applicable law.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.